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Readi System » Products » Features and Functions » Targeted Messaging

ReadiThe Readi System is more that just a utility customer billing system - it is a complete segment-of-one marketing tool that can help you to build stronger and more profitable customer relationships. Built-in targeted bill messaging features allow you to market new offerings and promote your organization in a concise way that will get read by your customers. The system allows you to specify who gets what message and even handles the bill inserts based on your specific criteria. In addition, the system supports opt-in and unsolicited e-mail campaigns and targeted Internet banner ads. The system automatically logs customer contacts, including bill messages, giving your entire organization a full view of your relationship with that customer.

Targeted messaging features include:
  • User specified selection criteria based on any information stored in the database
  • Unlimited bill messages
  • Ability to e-mail or display as targeted banner ads on Internet based EBPP
  • Logs bill messages to the customer for later review
Contact Optiron today at sales@optiron.com to learn more about how the Readi System can become your segment-of-one marketing tool.
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